New Beginning We explore the essence of materials and pursue the value of simplicity in every creation, guided by a fluid sensibility. For a long time, I’ve been gathering fragments—both big and small—while reflecting and collecting my thoughts. The decision was simple in nature, yet difficult in process. My intention is to move beyond the personal and begin asking broader questions. The detours I've taken have taught me a great deal—they were, in their own way, invaluable methodologies. While uncertainty and longing still remain, this significant choice has brought clarity and direction. We do many things. Yet whatever we do, we aim to express it with flexibility and a firm, unwavering voice. “Simone Cho” is no longer just my name. Once a Catholic baptismal name, it now stands for who we are, what we believe, and the identity of distinct explorers. I am Cho Namin, Director of Simone Cho. Please witness this new beginning with us. As always, your continued support means the world. Cho Namin, simonecho Director